We can say it like it is, social media marketing is time consuming and keeping up with the Jones, so to speak, is exhausting.
Some people are fortunate enough to have a dedicated campaign manager who does the heavy lifting for you, on your social media accounts but even then, even for them, social media management tools are a good idea.
Social media management tools enable you to…
- schedule posts for publication ahead of time;
- manage conversations and engagement; and
- track and analyze responses to your strategies to gauge whether your objectives are being met.
So it’s useful, where do I signup?
Patience, in just a few lines, you’ll be presented with links to some of the current market leaders, in the field.
You’ll be free to spend you money freely, from that point but be sure to use their free trial, whenever possible.
Keep in mind that regularly tracking and analyzing data allows you to adjust your strategy in order to be as effective as possible, as to offer alternatives, like course-modifications when results are poor or pushing ahead in regards to efforts that happen to be successful.
Show me the links
This list isn’t exhaustive but it nevertheless presents online tools that’ll make your job somewhat easier:
- Hootsuite is another tool that allows you to schedule posts on a number of different social media platforms and analyze content performance.
- Buffer allows you to schedule posts of all types across any platform. It also gives you the tools to evaluate which posts are most effective and why.
- HubSpot offers a host of tools for social media marketing, content management, web analytics, search engine and landing page optimization.
- Sprout Social is a social media management tool that enables users to publish content, analyze performance and monitor engagement.
- Tagboard is a social listening tool that allows you to monitor like brand or product mentions. You simply enter the topic, hashtag or term you’re interested in and you’ll see how the search term is being talked about in the social sphere.
- Bitly enables you to shorten any URL so that it fits perfectly on your social media channels, and allows you to track responses each time a link is clicked, giving you valuable insights that will help you to optimize your marketing efforts.
For all of these services, expect to work. You’ll have to program your posts, anyway but you might find their interfaces for doing so is superior to those in the social media, themselves.
For a few bucks a month, this could bring you a level of sanity which might free up some time for you (instead of having to hunt down the details, in your social media accounts) but it’s not a magic bullet.
Again, you’ll need to put in the work: textes, images, videos and publishing dates, you’ll be in the drivers seat for sure but perhaps in a proverbial car that enjoys better design.
In it to win, however long it takes
Expect to commit to one or more strategies, ideally for a longer term. This will take a sizeable chunk of your time but if you don’t want to be lost in the social media jungle, these online tools might offer some reprieve.
However you use these online tools, don’t just regurgitaite content. Even if that’s an attractive proposition (especially when you get tired). Instead, work to achieve your business goals, like engaging with a particular crowd or better yet, making new or repeat sales.
Wishing you these tools will make your life more enjoyable and abundant, successwise.